The post 4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer appeared first on ironSource.
]]>The post 4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer appeared first on ironSource.
]]>The post Unity and Google expand partnership with availability of Unity’s networks as bidders into Google AdMob’s SDK bidding program appeared first on ironSource.
]]>The post Unity and Google expand partnership with availability of Unity’s networks as bidders into Google AdMob’s SDK bidding program appeared first on ironSource.
]]>The post Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily appeared first on ironSource.
]]>The post Tapjoy from Unity launches Daily Rewards, delivering Offerwall campaigns that bring users back to your app daily appeared first on ironSource.
]]>The post Mobile gaming trends 2024 appeared first on ironSource.
]]>The post Mobile gaming trends 2024 appeared first on ironSource.
]]>The post The shift from hyper to hybrid-casual games (and why it matters for everyone) appeared first on ironSource.
]]>The post The shift from hyper to hybrid-casual games (and why it matters for everyone) appeared first on ironSource.
]]>The post Samsung in 2024: Users, innovation, and technology appeared first on ironSource.
]]>The post Samsung in 2024: Users, innovation, and technology appeared first on ironSource.
]]>The post Best conferences for mobile app developers in 2024 appeared first on ironSource.
]]>The post Best conferences for mobile app developers in 2024 appeared first on ironSource.
]]>The post Apple Search Ads best practices: Q&A with M&C Saatchi Performance appeared first on ironSource.
]]>“Apple Search Ads provides robust analytics and user behavior data, enabling advertisers to understand how users discover and interact with their apps.” – Search & Social Team at M&C Saatchi PerformanceApple Search Ad’s flexible campaign types, operating on Cost Per Tap (CPT) bid basis, provide advertisers with many entry points to the platform. Notably, enhancements to recommendation features, KW bid strength indicators, and KW discovery tools empower advertisers to optimize campaigns for driving downloads and boosting visibility effectively on the iOS platform. The continuous evolution of Apple Search Ads underscores its role as a powerful and adaptable tool for user acquisition in the dynamic landscape of the App Store.
“ASO and Apple Search Ads work as a team.” – Search & Social Team at M&C Saatchi PerformanceA well-optimized App Store page resulting from a comprehensive ASO strategy contributes to a positive user experience. Taps on Apple Search Ads lead users to the app’s page. If it is appealing and aligned with their expectations, it boosts the likelihood of conversions and app downloads, further benefiting the ASO changes. ASO and Apple Search Ads work as a team. ASO improves discoverability, relevance, and user experience, enhancing the overall performance of apps promoted through Apple Search Ads. Combining both strategies provides a comprehensive approach for optimal results in user acquisition and app visibility on the iOS platform.
“Analyzing search term reports provides insights into specific user queries, helping optimize for strong intent.” – Search & Social Team at M&C Saatchi PerformanceWhen adding KWs to your campaign, Apple Search Ads provides a score of 0-5 to indicate the search volume against these terms and will recommend a bid range to get you started for these KWs. This will help you gauge how competitive these terms are and their potential cost per tap. Once you have spent against your KWs, you will have data available to optimize your bid strategy, directing resources toward KWs with the highest potential for capturing valuable and relevant users.
The post Apple Search Ads best practices: Q&A with M&C Saatchi Performance appeared first on ironSource.
]]>The post How to implement an offerwall placement strategy appeared first on ironSource.
]]>The post How to implement an offerwall placement strategy appeared first on ironSource.
]]>